Alex Lockwood
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Digital Marketer • Designer • Developer | Phoenix, AZ

Invest in your business

A decade of experience turning data into decisions. I combine real analytics with years of design and development experience to drive meaningful change that converts.

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Data-driven decisions

Every decision is based off of real analytics data. I find user drop-off, test, and implement the fix.

Built from scratch

I write the front-end with the people using it in mind. The end result is fast, accessible, and built for the real world.

Conversion focused

I design journeys that reduce friction and move people toward the action that matters for the business.

Fast by default

Performance is part of the craft. Sites ship lean so they feel instant on all devices.

Clean tracking

I use industry-standard analytics tools to tell me what users are actually experiencing—and what to fix next.

Accessible

Inclusive by default: clear hierarchy, keyboard paths, and markup that's crawlable by AI.

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Case studies

Recent work

A mixture of design and development work for clients in finance, medical, and education.

Stem Cell for Life

Stem Cell for Life

A ground-up redesign with significant improvements for SEO / GEO / AEO, accessibility and speed. Migrated from WordPress to Astro + Sanity.

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Mortgage Calculators

Mortgage Calculators

A collection of custom WordPress calculator plugins built to guide user journeys and reduce friction in the conversion path.

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Mutual Mortgage

Mutual Mortgage

Redesigned and developed to prioritize speed, accessibility, SEO and lead generation. Migrated from Umbraco to WordPress.

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Keller Home Loans

Keller Home Loans

Total redesign and development for a small mortgage lender after an acquisition. Built on WordPress.

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MORE App

MORE App

Design-only for a web-based home valuation and property search tool, built to give users instant property data without an agent in the loop.

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Primavera

Primavera

Complete redesign and move to WordPress for an online school. Built to be fast, accessible, and easy to update.

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Toolkit

What I use

I use modern, industry-standard tools for all of my work.

Figma Adobe Suite Google Analytics Search Console Data Studio Google Ads Astro Sanity WordPress HTML+CSS

Reviews

From people I've worked with

“Working with Alex was such a pleasure! He brought talent, passion, organization, discipline and strong collaboration to any project he touched. Alex was always ready to take on any task that came his way! His growth in the position was remarkable and his drive to challenge himself was a breath of fresh air.”

Kristina I., Creative Manager, StrongMind

“Alex's proficiency in web and UX design has significantly bolstered our digital presence. This has enabled us to expedite website updates internally, eliminating the need for outsourcing. Additionally, Alex's contributions have diversified the marketing solutions available to our loan officers, empowering them with a broader range of tools to effectively engage with their clients.”

Luis H., Creative Director, Mutual of Omaha Mortgage

“Alex and I collaborated for many years on a wide variety of projects for both print and digital pieces. He has a keen eye for accessibility for graphics and listens to my team's needs very well. He is flexible with feedback and provides excellent insight for graphics decisions. He is also genuinely kind and always willing to help. He has great project management and time management skills. Alex is very organized and consistent with his work. It was a pleasure working with him in all aspects!”

Keleigh N., Content Strategist, StrongMind

“Alex is a conscientious and valuable member of my team. His ability to find and share workflow efficiencies enables teams to work faster and smarter. Initiative is one of Alex's greatest strengths; identifying and taking on new tasks when he sees opportunity is another way in which he helps lead his team to success.”

Rusty B., Director of Learning Design and Development, StrongMind

Where I've been

A decade of shipping.

What's next

Let's build something great.

Got a project that needs a plan, a look, and code that ships it? Tell me about it.

You may also use this form if you'd like to reach me for an employment opportunity.