- UI/UX Design
MORE Home Valuation App
About the Project
I designed Mutual of Omaha Mortgage’s MORE web-based app to streamline how homeowners view property details, compare refinance rates, and explore purchase options. The app features a user-friendly interface that provides a comprehensive overview of property information. It includes integrated tools for evaluating home value, refinancing, and accessing payment and affordability calculators. My design focuses on enhancing user experience by making these features easily accessible and intuitive, helping users make informed decisions with ease.
Deliverables
- Wireframes (Desktop, Mobile)
- Figma Prototype (Desktop, Mobile)
Case Study
The MORE web app by Mutual of Omaha Mortgage was initially developed to assist homeowners and potential buyers with managing their mortgage needs. Despite offering valuable tools, the user experience was lacking, leading to confusion and decreased user engagement. The goal was to redesign the app to make property management and mortgage options more accessible and user-friendly.
Feedback - common issues:
- Difficulty in navigating through different tools and information sections.
- Complexity in understanding and comparing refinancing options.
- Lack of personalization in how data was presented.
Goals:
- Improve user engagement and satisfaction.
- Increase the conversion rate for refinancing and purchase applications.
Brainstorming:
- Simplify navigation to key functionalities like rate comparison and home valuation.
- Enhance visual data presentation for better decision-making.
- Introduce features like a ‘What if’ scenario tool for refinancing.
Design:
- A dashboard for quick access to user’s most relevant data.
- Clear, step-by-step guides for refinancing and purchasing processes.
- Interactive charts for property value changes.
- Dynamic calculators adjusting with user input for real-time affordability checks.
- Card-based system for displaying different sections like ‘Property Details’, ‘Loan Options’, etc.
- Alternating layout between cards and the next set of data.
- Enhanced responsiveness for use across devices.
Testing:
- Users tested the prototype, focusing on ease of finding and using tools.
- Feedback centered around improving the clarity of mortgage terms and options.
Development:
- Worked closely with the development team to ensure UX/UI specifications were met.
Conclusion:
The redesign of Mutual of Omaha Mortgage’s MORE app significantly enhanced the user experience by making complex mortgage information more digestible and the decision-making process more intuitive. This led to higher engagement, increased understanding of mortgage products, and ultimately, better business outcomes. The project highlighted the importance of clear, user-focused design in financial services.
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