Metro Bus Wrap
The Project
The objective was to design two Phoenix metro bus wraps for Primavera Online School’s “Feels like a perfect fit” enrollment campaign.
My Role
As the sole graphic designer, my responsibility was to carry forward the visual identity of the campaign and adapt it to a large, moving canvas. This was my first experience designing for a metro bus, which led me to dive into research about large format transit graphics.
Goals
- Create visually striking, memorable designs that capture attention on a moving metro bus.
- Emphasize Primavera’s main offering: tuition-free education for grades K-12.
- Motivate viewers to visit the Primavera Online School website through clear, effective messaging.
The Process
Since this was new territory for me, I began by studying how successful large format designs function in public spaces, especially on vehicles. I explored how elements like color, scale, and placement affect visibility, and took note of best practices for bus wraps.
The biggest challenge was making sure nothing essential was obscured by windows, doors, or bus movement. I chose bold colors and arranged visuals with care so the campaign’s main points and logo would be legible from every angle, whether the bus was parked or on the move.
This project demanded creative problem-solving to balance impactful imagery with readable text and branding. My focus remained on making sure every element worked together cohesively and delivered a clear, actionable message.
Overall, the experience was both challenging and rewarding—seeing my design roll through the city was a vivid reminder of how user-centered thinking and research can bring a vision to life on a grand scale.
