Keller Agent Plus Branding
The Project
Create a fresh and engaging visual identity that would capture Keller Home Loans’ innovative approach to real estate and lending services. They needed a cohesive look for their new program, including branding that would stand out in both digital and print environments.
My Role
As the lead designer, I was responsible for developing the entire visual identity for Keller Agent+. My responsibilities included designing the main logo, crafting custom backgrounds for headers, video calls, and presentations, and creating additional graphic elements such as arrows, underlines, and icons. These graphic elements were intended for use across a variety of collateral, including flyers and social media posts.
Goals
- Develop a distinctive brand identity that reflects Keller Agent+’s innovative spirit and friendly approach.
- Create versatile design assets that maintain consistency across digital and print collateral.
- Deliver a suite of hand-drawn style elements to foster a welcoming and approachable brand image.
The Process
To ensure the brand’s personality shone through, I explored multiple logo variations and supporting graphic elements, all centered around a hand-drawn aesthetic. This style was chosen to give the brand a personable and authentic feel, making it instantly recognizable and inviting. From initial sketches to polished assets, each element was carefully crafted to enhance both usability and visual appeal.
Deliverables
- Final logo for Keller Agent+
- Custom backgrounds for headers, video calls, and presentations
- Additional hand-drawn graphic elements (arrows, underlines, icons) for use in flyers, landing pages, and social media content
Logo Variations
Other Elements
Outcome
The Keller Agent+ team was delighted with the new visual identity. The hand-drawn logo and supporting graphic elements brought a unique, friendly character to their brand across all touchpoints. The final designs have been successfully implemented on the landing page and throughout the program’s marketing materials, helping Keller Agent+ stand out in the competitive real estate space.